easy sports analytics (ESA) method
Truth #1
Historical data predicts obvious outcomes.
Truth #2
The gap is blending historical data with qualitative analysis (QA).
Truth #3
Qualitative analysis (QA) is a real-time skill you can learn.
.....take control....
If you are like me, you are sick and tired of the sports analytics ambush. There’s too much information. It’s nonsense. Most people do not know what to do with all those numbers, even when they are trying to outsmart you and confuse you with big words and academic jargon. I’ve worked with those people, even employed them, and most of them don’t know how to take all those numbers and turn them into something you can use in the real world. BUT I do! How? Keep reading.
what is qualitative analysis?
This is an example of qualitative analysis (QA) from the SEPT 2025 Canelo-Crawford fight. I called it based on QA factors and got it right. Crawford was the underdog BUT people get caught up in historical data which favored Canelo when we need to focus on 1. real-time analysis and 2. performance limitations.
....what skills can you gain from our training programs?
....predict sports outcomes ....
....we give you easy step-by-step methods to do qualitative analysis + determine when performance limitations and momentum will change an outcome.
analyze, identify, and build...
....we show you how to analyze team and player performance, identify team and player strengths and weaknesses, and build successful predictive models.
No college.
As a former college professor and new Ivy league educated PhD, I can tell you that a costly, years long degree is unnecessary. IF you are a sports enthusiast, love gyms and working out, and want to learn, this is where you belong.
No certifications.
No expensive, months long programs. No exams. I'll get you started in 15 minutes. How? With 25 years of experience, I know how to focus a message and deliver it to you in a way you can use it immediately.
Skills focused.
You are a sports person. You are active, busy, and outcome driven. The rambling that wastes your time stops now. No more scrolling for hours to achieve nothing or memorizing meaningless facts. That stops here. Learn real skills.
....how I got jump started with qualitative sports analytics....
I just didn't decide to go down this road. I was sitting in a Vegas sportsbook watching an LSU-FSU game when I started talking to a guy about the game. After a while I realized that he was walking to the counter placing bets based on what I said.
He won big! Asked me to go to dinner and offered me a job as his personal advisor. Why did I tell you this? Because it's not always obvious to us when our knowledge has real money value. What I was doing, prospecting NCAAF outcomes in real time based on real human performance factors (qualitative analysis with proprietary caveats I'll share with you) was natural to me.
I put two and two together, factoring in rule #1 about business - follow the money and transitioned into sports analytics. I rebranded myself based on what others want me to deliver, business rule #2 (deliver what they are buying) and developed the ESA MethodTM.
What is ESA MethodTM? An easy way for everyone to use sports analytics to predict player and team and game outcomes.
Sports analytics is the future. I've spotted gaps to share with you. So, here we are. Let's have fun!
....the reality....
In 2024, sports betting revenue exceeded $13 billion. Only 3% of players finish ahead annually. After 25 years in Vegas, I believe the reason 97% of people don't win is they rely on emotion (which is fine and a fun way to support your favored team) AND they don't use the right timing and metrics to predict outcomes, whether that be for recreation OR for professional use.
Do you want to know how to be able to see what the stats missed? Do you want to predict team and player performance? Do you want to learn how to do qualitative analysis? Do you want to learn what the key performance metrics are? Do you want to connect your love of the sports to correctly predicting outcomes before anyone else? If yes, learn more....
....our mission is to show you how to use the right metrics to predict unlikely sports outcomes....
UNLIKELY outcomes are those that rely on qualitative analysis, and success predicting them sets you apart.
What's an unlikely outcome? Buster Douglas beating Mike Tyson in his prime. Vanderbilt beating AL in 2024. If you predicted either of those events, you have an enviable, marketable skill.
Do you want to know how to predict unlikely outcomes? How to quantify momentum? How to do qualitative analysis? And, how to write your own predictive equation? Keep reading....
....how we do it....
- Execute the research and develop the methods before we share them with you.
- Focus on outcomes, not useless theory, thoughts, and text.
- Provide step-by-step instructions, not meaningless and rambling dialogue.
- Deliver time-saving and focused resources, not suggestions.
- Give 1-1 coaching and feedback to develop real equations and methods.
- Avoid complex formulas and algorithms.
...what you get...
4 Training Programs
- Biomechanics Qualitative Analysis for Beginners.
- Momentum: The Game Changer.
- Limitations: The Human Factor.
- Build Your Own Predictive Model.
Learn how to do live game analysis to predict changes in outcomes based on:
- Biomechanics
- Momentum shifts
- Human performance limitations.
... and, learn how to build your own predictive model based on box stats.
PLUS...
- Over 6 hours of content.
- Plug-n-plays.
- Step-by-step methods.
- Lifetime access to content.
....how you benefit....
- Learn to predict a change in game outcome before anyone else.
- Discover what's missing from current predictive models.
- Learn what metrics (factors) you need to predict UNLIKELY (winning) outcomes.
- Learn a simplified way to build your own model to predict sports outcomes.
- Uncover the secret to prospecting in real-time using biomechanics qualitative analysis.
- Gain access to our unique proprietary method that allows you to predict momentum shifts.
- Be the first to know how to use feature engineering in sports analytics.
- Gain access to a custom NCAAF betting spreadsheet used for million-dollar seasons.
....our unique approach shows you how to easily....
- Use your sports and gym knowledge to explore new ways to predict sports outcomes.
- Discover what metrics reflect in the gym giving you priceless insight into sports analytics.
- Learn how to choose your factors to predict player and team success and build teams.
- Use your sports and gym knowledge to perform qualitative analysis.
- Save time on data sourcing.
how to work with us
start with our most popular course
learn the art of qualitative analysis w/ this simple 2 HR course
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