easy sports analytics (ESA)
Truth #1
In 2024, the sports betting industry made $13 billion.
Truth #2
Only 3% of players make money each year.
Truth #3
Current models only predict obvious outcomes.
Only 3% of sports bettors make money. After 25 years in Vegas casinos, I believe the reason the other 97% don't win is they rely on emotion AND they don't use the right timing and metrics to predict outcomes.
Do you want to know how to time it right and what those metrics are? Do you want to connect your love of the sports to accurately predict sports outcomes? If yes, learn more....
....our mission is to help you use the right metrics to predict unlikely sports outcomes....
The only way to win, unless you choose a lot of safe options on the moneyline, is to predict and WIN on an unlikely outcome.
What's an unlikely outcome? Buster Douglas beating Mike Tyson in his prime. Vanderbilt beating AL in 2024. If you predicted either of those events, you won big!
Do you want to know how to predict the unlikely? Keep reading....

....what you get....
- Outcomes, not useless academic information.
- Real-time analysis, not never-ending historical data.
- Step-by-step methods, not meaningless and rambling instructions.
- Time-saving and focused resources, not suggestions.
- 1-1 coaching and feedback, not complex formulas and algorithms.
....how I got started with sports analytics....
I was sitting in a Vegas sportsbook watching an LSU-FSU game when I started talking to a guy who'd been sitting there as long as I had. After a while I realized that he was walking back and forth to the counter placing bets based on what I said.
He won big! Asked me to go to dinner with him and offered me a job as his personal sports betting advisor. Why did I tell you this? Because it's not always obvious to us when our knowledge has real money value. What I was doing, prospecting NCAAF outcomes in real time based on real human performance factors (with one proprietary caveat I'll share with you) was natural to me. I put two and two together, factoring in rule #1 about business - follow the money and transitioned into sports analytics. I rebranded myself based on what others want me to deliver, business rule #2 (deliver what they are buying) and developed the ESA MethodTM for everyone to use. So, here we are. Let's have fun!

....how you benefit....
- Learn to build sports teams and predict player success.
- Discover what's missing from current predictive models.
- Learn what metrics you need to predict UNLIKELY (winning) outcomes.
- Learn a simplified way to build your own model to predict sports outcomes.
- Uncover the secret to prospecting in real-time.
- Gain access to our unique proprietary content on sports metrics.
- Be the first to know how to use new metrics to predict outcomes.
- Save time on data sourcing.
....our unique approach shows you how to easily use sports analytics....
- Use your sports and gym knowledge to explore new ways to predict sports outcomes.
- Explore sports metrics using real events from professional boxing and NCAA football.
- Gain access to a custom NCAAF betting spreadsheet used for million-dollar seasons.
- Discover what predictors, called factors, reflect in the gym giving you priceless insight into metrics.
- Learn how to choose your factors to predict player and team success and build teams.
how to work with us
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