about us
Belief #1
Knowledge is power.
Belief #2
Skills are the way to success.
Belief #3
Skills are easy to learn IF content is focused.
...who we are...
Meet Dr. Amy....
I'm a high school dropout. That's the most important thing to know about me. I do things differently and it works!
My belief is that you have to get out there and DO IT! The most knowledgeable and effective trainer I ever knew was Floyd Mayweather, SR. What I learned from him early in my career is that the key to success is a focused skill set, not book knowledge.
My talent is that I can see human performance in a unique way; I always have been able to and that's what got me started in kinesiology and biomechanics.
My early career was spent in professional boxing and later I went back to education with a twist working in college-level leadership roles and with team trainers, physical therapists, athletic trainers, Vegas sportsbook analysts and players to create fun and engaging content for YOU.
I hold a PhD from a new Ivy league university, the University of Texas at Austin. I've been a professor at Florida State University (Go Noles!), and most important - I love weight training rooms and the type of people in them - YOU!
I'm passionate about NCAA football. I love teaching. I love helping people with the knowledge and skills that I have, and I LOVE Las Vegas.
To learn more about my qualifications, please download my resume.
view resume
...what do we do on this site?
...we offer live and recorded learning events focused on two areas: resistance training programming and sports analytics for two audiences: professional development (CE) + general audiences (ESA MethodTM) ....
how?
...we combine your love sports and fitness with real-world analysis from clinical case studies and research with NCAA football and professional boxing to create relatable, fun learning experiences...
why?
- I love what I do and want to share it with anyone who is wants to learn.
- I believe everyone should have easy access to simplified academic content.
- I believe learning can be engaging and fun.
- My goal is to create an easy entry point for everyone, even if you are an expert in one area, learning another should be easy.
what others are saying....
"I’ve had the privilege of working with Amy Ashmore as she conceptualized and launched two of her most recent courses. She has a keen understanding of the changing needs of fitness professionals and provides engaging and applicable material to address those needs. Amy is an excellent educator and content collaborator. Her professionalism and clear passion for what she does is evident in every conversation and communication. I look forward to working together on future projects.”
Lauren Shroyer, MS ATC VP of Product Development and Innovation, American Council on Exercise
"Dr. Amy Ashmore's teaching style was truly exceptional. Her approach was organic, making the subject matter come to life with real-world examples. Every lecture was engaging and captivating, and I've never learned more from any other teacher. Without a doubt, she was the best instructor I've ever had and she made me feel excited to attend classes and ACTUALLY learn and retain the information.
Marissa Berger, Assoc. Territory Mgr., Eli Lilly
“I have been privileged to have a professional association with Dr. Ashmore for the past 10 years, during which time she has impressed me with her unique ability to effectively bridge the gap between the scientist and the practitioner.”
Cedric X. Bryant, PhD, President & Chief Executive Officer, American Council on Exercise
"Amy is an extremely effective and well-respected leader. As Program Director, she set clear and realistic expectations and worked tirelessly to help her faculty excel. As a result, the program flourished under her leadership. She united the faculty within our group, respected everyone’s concerns and worked to create the best possible working environment. She welcomed working with people from all disciplines and was a unifying force. I feel fortunate to have worked under her guidance and am a better faculty member as a result."
Kristin Ondrak, PhD, Associate Professor, University of North Carolina Chapel Hill
"Amy Ashmore is a superb educator, whose enthusiasm for her subject matter bubbles over and reaches everyone in a room. Amy has been writing and presenting for IDEA since 2002. She can get a fitness professional audience more engaged in the topics of biomechanics and physics than you could ever dream possible! She is an intelligent professional and creative teacher, as well as a generous and delightful human being."
Sandy Todd Webster, Former Editor in Chief at Idea Health & Fitness Association
....we support sports lovers....
There's something for you here. If you are a physical therapist and need CEs, we have that. If you are a strength or fitness professional and need CEs, we have that.
If you enjoy performance content and exercise programming, we have that too. Visit our Articles page for free resources.
Coaches and trainers, you can apply what you learn here to youth, recreation, college, and professional sports teams and players.
If you want to learn more about analytics for recreation and just have fun, or you would like to learn more.
Questions? Reach out. I'd love to hear from you.
connect here
...live events...
Dr. Amy is available for live events....speaking + continuing education seminars and training + webinars + podcasts.
contact
Please fill out the form below and I'll be in touch soon! ~ Dr. Amy